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Brand Strategy and Planning

Imprint your brand on those that experience it. Create a lasting Impression.

Branding is more than a great logo and effective website. Branding is a concept that many entrepreneurs throw around but fail to grasp. How is it different from marketing? Can I accomplish my branding with a good logo and website? What about social media?

Branding is not just about what you do, it is also about who you are. It is about ensuring company values are positioned and upheld by both your employees and yourself. If your brand is not in line with your values, your customers will lose trust. The whole point of branding is to gain and keep your customers trust. To make them feel you are delivering on your promises. As your brand architects, Lead Dog Marketing will uncover what makes your unique and what your business goals are. We will look at your competition, your market and your opportunities leaving no stone unturned. Then we position your business to stand out front…ahead of the pack.

Call today and let Lead Dog Marketing work with you to align your image with your values.


Brand Naming

What’s in a name…everything.

Your business name is the first point of contact. Your first opportunity to position yourself in the mind of your perspective customer. Many brand names have evolved over time and have become synonymous with a product of a market sector. (Coca-Cola, Kleenex, Google) Having the right name offers you the opportunity to stand out and achieve success. It is also vital in the branding of your business. In a fast paced world of slick images and creative marketing you need to have a name that sums you up perfectly. Collaboratively, will match the right name to your business and connect you to your specific target market.
Whether you are a new business start-up or a business ready for a significant change, we will bring all of our creativity and originality to help you project a business name that reflects who your are and where you’re going.

Brand Identity

Unleash your brand.Brand Identity combines all the visual elements of your brand and distinguishes you from your competitors. This can include logo design, font style, colour selections, images and illustrations. The brand architects at Lead Dog Marketing work with all sizes of companies in positioning their brand ahead of the competition with distinctive, versatile and cohesive components. These include brand naming, logo development, slogan development, social media, stationery, brochures and printed items, signage and vehicle wraps, uniforms, and branded items. Developing a great brand takes time and effort for all concerned, but the rewards are huge. Branding is a  powerful component of a marketing plan and once in place will help you to attain business growth, build and inspire customer loyalty and move steadily to the front of the pack.

Once your brand has been unveiled and launched, our team will work with you to maintain and grow that brand with on going creative input and support.